Firmly develop confidence and unite the strength of progress

In the current complex and severe domestic market situation, many industries are facing growth bottlenecks, with problems such as shrinking market demand and intensified competition, which bring heavy pressure to enterprise operations. However, challenges and opportunities coexist. Only by finding the right direction and acting quickly in adversity can one stand out in fierce market competition. For this reason, we must spare no effort, enhance confidence, face difficulties head-on, and respond to the current unfavorable situation with firm confidence and solid actions to achieve high-quality development of the enterprise.

One is to boost confidence and solidly promote business plans

In 2025, facing the pressure of the current domestic economic downturn and the complex and ever-changing market situation. After the Two Sessions, it is believed that the government will take prompt action and introduce a series of targeted and powerful policy measures to comprehensively expand domestic demand and stimulate market vitality. As a leading enterprise in the entire industry chain of new home decoration materials, we deeply understand that only by maintaining confidence and seizing opportunities can we find the possibility of breakthroughs in difficulties. The company has accumulated rich industry experience and technical strength through more than 20 years of development, and currently has world-class production equipment and a complete industrial chain layout. These advantages are the fundamental basis for Dongyu Hongxiang to stand firm in market competition, and also the confidence we have to overcome difficulties.

We must firmly believe that no matter how big the market storm is, it will not cause too much impact on our company. Only with one's own strength can one withstand even the greatest floods and storms. In the face of challenges, the company needs to unify its thinking, gather consensus, transform confidence into practical actions, follow the business plan at the beginning of the year, promote the implementation of various tasks, and strive to achieve the established goals.

Secondly, we will spare no effort to expand the market and capture orders

Orders are the lifeline of a company's survival and development. In the current market situation, the concept of "orders are king" must be upheld throughout the company. Only orders are the foundation of our survival and the source of profit. To this end, we need to find ways to enhance our market competitiveness and ensure that orders are received.

Market expansion: According to the company's first level strategic indicators, we aim to break through key markets this year. On the foreign front, establish a North American operation center and increase efforts to expand into the US market; Increase the proportion of non sheet products in other overseas markets to meet the needs of different customers. Domestically, we will focus on breaking through the Kami product market, improving the membership channel system, enhancing the influence of the Kami brand, increasing the number of members, and improving customer order value. Each business department will leverage the brand advantage of English Price Paper to continue to deeply cultivate domestic and international markets, optimize business layout, and enhance product added value.

Customer Relationship Management: The company always adheres to customer centricity, responds quickly to customer needs, and forces the enterprise to upgrade based on customer needs. Therefore, we need to further strengthen communication and cooperation with customers, and enhance customer satisfaction and loyalty through high-quality services.

Marketing team building: Increase talent cultivation efforts, attract more outstanding talents to join the sales team, and enhance the overall quality and combat effectiveness of the team. By optimizing incentive mechanisms, we can stimulate the enthusiasm and initiative of sales personnel, ensuring that they can seize the opportunity in market competition.

The second is to improve response speed and ensure delivery time and quality

In market competition, quickly responding to customer needs is the key to improving customer satisfaction.

Fast delivery system: Further optimize production planning and logistics distribution system to ensure efficient operation of the entire process from order receipt to delivery. With the support of digital systems, real-time tracking and dynamic management of orders can be achieved, shortening delivery cycles and improving delivery efficiency, especially in order to increase the on-time delivery rate of orders in the Hong Kong theater.

Quality assurance: Quality is the lifeline of an enterprise. At the beginning of the year, the company experienced several batches of quality accidents, which had a significant impact on its property and reputation. We need to continue to strengthen quality control, strictly implement the quality management system, and ensure that every product meets national standards. By strengthening process control and quality traceability mechanisms, we aim to enhance product quality stability and strengthen market competitiveness. At the same time, strengthen the construction of after-sales service team, timely solve customer feedback problems, and enhance customer experience.

The fourth is to enhance internal management and solidify the foundation for development

In market competition, the internal management capability of a company is an important component of its core competitiveness. We need to continuously strengthen our internal strength, improve operational efficiency, and provide solid support for the development of the enterprise.

Supply chain management optimization: The company will continue to promote the second phase of the supply chain management improvement project, continuously optimizing the procurement, warehousing, and logistics links. By precise sales forecasting and scientific stocking management, inventory costs can be reduced and stagnant inventory can be minimized. At the same time, fully leverage the advantages of centralized procurement, optimize the supplier system, and ensure stable supply of raw materials and cost control.

Production management upgrade: relying on advanced production equipment and digital management systems such as MES, improve production efficiency and product quality. By implementing lean production management, optimizing production processes, reducing production costs, and ensuring timely delivery of products.

The fifth is to reduce costs and increase efficiency, and enhance the competitiveness of enterprises

In the current market environment, when there are few external methods and weak growth, internal cost reduction and efficiency improvement have become the key to the survival of enterprises. The company needs to take multiple measures to comprehensively reduce operating costs and enhance its profitability.

Procurement cost reduction: By optimizing the procurement process, strengthening cooperation and negotiation with suppliers, and reducing raw material procurement costs. At the same time, through centralized procurement and long-term cooperation, ensure stable supply of raw materials and price advantages.

Production cost reduction: The company will continue to promote lean production, optimize production processes, strengthen process improvement, and reduce production costs. By improving equipment utilization and raw material utilization, enhancing the utilization rate of key equipment, reducing waste, and improving production efficiency.

Management cost reduction: By optimizing organizational structure, vigorously improving personnel efficiency, streamlining personnel allocation through job qualification evaluation, eliminating non value added positions, and reducing unnecessary management costs. At the same time, strengthen budget management and cost awareness training, with a focus on controllable and variable expenses, enhance the cost reduction awareness of all staff, and form a cost control system with full participation of all staff.

For HONSOAR, 2025 is undoubtedly a crucial year full of variables yet containing infinite possibilities. The company will continue to be driven by innovation, market-oriented, customer-centric, and strive to achieve its annual goals with a state of "decisive battle at the beginning and sprint at the beginning", injecting new vitality into the company's long-term development.