Hong Kong Team: Makes a Splendid Debut at Malaysia International Furniture Fair

March 1, 2024, the Malaysia International Furniture Fair (MIFF) opened in Kuala Lumpur. Renowned as one of the top 10 furniture markets globally and currently the largest furniture exhibition in Southeast Asia, MIFF is celebrated for its iconic diversity and extensive array of top-tier suppliers and products. Marking its 30th anniversary this year, the fair surged with momentum, breaking attendance records: 714 exhibitors from 15 countries and regions kicked off a new chapter for the event.
Following the Spring Festival, the company sounded the rallying cry to “seize overseas orders”. The Hong Kong Team meticulously prepared and set up their booth in advance, showcasing multiple flagship best-selling products that drew the attention of many overseas clients, who stopped to observe. A constant stream of visitors flocked to the booth, where the exhibition team engaged in friendly exchanges with international clients—strengthening relationships with both new and existing partners, gaining insights into market trends, and understanding current consumer preferences and design elements. These efforts laid the groundwork for future product design iterations and further expansion into overseas markets.
The company is now advancing its global expansion strategy in an orderly manner, continuing to focus on customer needs, enhancing product quality and technological innovation capabilities, and actively expanding into international markets to lay a solid foundation for achieving annual performance goals.