Forge ahead on a new journey, gather strength and compose a new chapter - Chairmans speech at the Spring Festival gathering

Dear family, how are you all doing this Spring Festival? Time flies so fast, it's already the tenth day of the first lunar month in a blink of an eye. Here, I wish everyone a happy old age! Wishing everyone good luck in the Year of the Snake, good health, smooth work, and all the best!

With the official end of the Spring Festival holiday, I hope everyone can quickly return to work from the joyful atmosphere of the holiday. In the new year, we need to clarify our goals and tasks, have goals in our hearts, plans in our actions, responsibilities, and strong execution.

Looking back at 2024, the company has both gained and fallen short. In terms of safety and quality, multiple safety and quality accidents have occurred, which not only caused heavy losses to the company, but also served as a warning to all of us. As a manufacturing enterprise, safety is the zero line, and quality is the passing line. In the new year, every department and individual must strictly implement the safety production responsibility system, ensure quality control, and prevent accidents from occurring at the source.

In 2024, facing market competition pressure, some sales departments will experience slow performance growth, and the management will have limited options; The problem of stagnant products has seriously eroded our business results; The progress in the second phase of digital transformation is lagging behind, and some modules have a poor user experience; Some officials also have communication problems, causing disharmony in the team atmosphere. We must thoroughly address these issues by 2025, especially those who conceal problems, and never tolerate them. The company's operation and management must always be open, transparent, and efficient.

This year, we have clear goals and full of confidence. At the business level, we need to fully focus on development, achieve growth in sales revenue and optimize sales structure, with a focus on breaking through the US market and the Kami product market. Focus on building the marketing department to achieve a shift from sales to marketing, making our products and brands more competitive in the market.

In terms of fine management, we will continue to deepen the "cost reduction" strategy, starting from sales, delivery, research and development, and management in all aspects, carefully calculating and improving resource utilization efficiency. At the same time, we will focus on solving the profit eating monster of stagnant products and enhance the overall profitability of the company through budget management.

In terms of employee care, this year we will make great efforts to improve the cafeteria issues that have been widely reported, ensuring that everyone eats healthily and satisfactorily. The company claims nearly 2.7 million yuan in quality claims every year. If we try our best to save this wasted money and use it to improve meal subsidies and cafeteria improvements, would everyone be willing?

In terms of improving organizational efficiency, we will optimize the organizational structure, simplify business processes, enhance work efficiency, and make decisions faster and more flexible. I hope everyone can fully play their roles in their respective positions and become more valuable. The company will continue to promote job qualification evaluation, streamline personnel allocation, eliminate positions that do not create value and employees who are inactive, while increasing the salary and benefits for creating high-value positions, reducing positions with a monthly salary of less than 4000 yuan, and building an efficient and capable team.

This year marks the end of the company's digital transformation, and we will ensure that all digital systems are successfully launched, allowing everyone to truly experience the convenience and efficiency brought by digitization, and drawing a beautiful conclusion to the transformation work in recent years.

The company has officially launched an equity incentive plan aimed at creating a "community of shared destiny" between the company and its employees, allowing key employees to enjoy the dividends brought by the company's development and truly achieving a win-win situation for both the company and individuals.

The plan for a year lies in spring, and it is the right time to train and train troops. After the holiday, the Business School has carefully arranged a series of training courses. We hope that everyone can maintain a high enthusiasm for learning, participate seriously, and ensure that the training results can be effectively implemented.

Family, the current economic situation is still not optimistic, and we face great challenges. But as long as everyone works together, there will be no insurmountable obstacles. I hope everyone cherishes their current work, unites as one, and strives towards the goal of high-quality development of the company with fuller enthusiasm, higher morale, and more down-to-earth work style!

Finally, I wish everyone all their thoughts and wishes, all their actions are smooth sailing, and life becomes more and more beautiful! Wishing Dongyu Hongxiang a better future!

Thank you everyone!